8 Ways and Reasons to Put the Customer First

It is no surprise that providing quality customer service will help drive business and build a reputable company. So why do we get wrapped up in some much other stuff that customer service is no longer the number one priority? Don’t worry, as it happens to most salespeople at some point in their career, as even the simplest things like customer service can get lost in the hustle and bustle of our whirlwind.

Below are eight simple tips that will help you provide exceptional, and consistent customer service to drive your business to new heights! It really doesn’t take much effort, but it is the best thing you will ever do for your business.


1. Invest in your customer – they want to feel needed and appreciated.

Start with research by getting to know your customer. Find out who shops at a company like yours, what are they looking for, why would/should they choose your company over a competitor, what sets you apart and what is your company’s “why.” It’s costly enough to locate new customers in the first place, and every business should do whatever it takes to ensure they stay happy and continue doing business with them.


2. Social media drives our opinions.

In today’s world, social media is connected to everything. We go there to find out where to eat, what cell phone company to go with and even whose house to rent out when we are on vacation! Do you know what your customers are saying about you online? Putting the customer first will help ensure that your encounters are positive, and people want to share about it online. That’s FREE marketing, and in many ways, often the best kind!


3. Great customer service results in a reduction of overall problems.

By treating your customers like gold, you are sure to reduce the overall problems associated with your business, sales and the potential for any legal issues that might arise.


4. Go the extra mile.

Make it personal for the customer. Things like a quick email or text ensuring their delivery went well or asking them how they enjoyed the cookies they brought from your bakery. Did you know that 58% of consumers are willing to spend more on companies that provide excellent customer service? Remember that when you are doing something different that you are actively growing your business.


5. Create a great employee experience.

I know what you’re thinking – how does employee experience, customer service and growing your business come together? Well, your employees are watching everything the company they work for is doing. On the other hand, customers can typically sense how a company treats their employees. Do the experiences you’re providing your customers make your employees proud to be part of the team, making them more willing to stick around? Vice versa, can customers see the genuine and positive interactions between your employees, therefore increasing the customer experience? Invest in both your guests and your employees.


6. Give ’em “The Feels!”

People want to shop somewhere they feel welcome and safe. They also concentrate on the aesthetics, modern shopping experience, clean bathrooms, and great merchandise at a fair price. Make sure you customers get “The Feels.”


7. You want the business, right?

The best way to ensure a happy customer turns into a customer for life is by treating them right, providing great value and being the preferred choice in whatever it is you are offering! Always smile and assist them with their needs versus the greed that money can have over people. If you treat your customers honestly and fairly, they will come back to do more business with you in the future.


8. It’s just the right thing to do.

If all the reasons above didn’t help provide a great case as to why putting your customer first can help grow your business and help boost sales, then this one is for you! Someone is choosing to spend money on goods or service with you instead of another business. They deserve to be put first… it’s just be the right thing to do.

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